Abrevity Announces the First Reseller Program For SMB and Enterprise Information Classification and Management Solution Providers
New ValuePartner Program and Web Portal Designed by Leading Industry Experts
June 20, 2006
Storage World Conference, Long Beach, CA—Abrevity, Inc., today announced the first partner program for information classification and management solution providers that is suitable for small and medium business (SMB) through enterprise-centric resellers. Designed by leading industry experts from BusinessLaunch, Inc. and TreeHouse Interactive, Abrevity’s ValuePartner Program™ offers a full suite of reseller deal registration & tracking, sales & marketing resources, lead qualification & appointment setting services, market development funds, ROI calculators, prospect qualifying templates and more. Addressing customer requirements for tiered storage, compliance archiving, intelligent backup, information security, legal discovery and lab instrument file management, Abrevity is experiencing strong demand for its software solutions and is expanding its channels to meet that demand.
“The opening keynote address at Storage World Conference is all about Intelligent Information Management,” says Bill Reed, Abrevity’s vice president of marketing. “Abrevity offers resellers the only solution in this space that can scale from SMB through enterprise, and a value to price ratio that can drive a less than thirty-day sales cycle. One of our resellers recently started with a below five-thousand dollar sale that’s quickly growing into a multi-million dollar worldwide deployment.”
Abrevity contracted with BusinessLaunch to help design a world class reseller program that includes lead qualification and appointment setting. BusinessLaunch has delivered similar services to Network Appliance, Computer Associates, Sony, GlassHouse, ADIC and others.
“BusinessLaunch uses a very refined process for lead qualification,” says BusinessLaunch COO, Jeff Thompson. “Our telemarketing professionals are all senior level and our processes quantify the value of the prospect. We also set appointments for Abrevity’s resellers.”
Abrevity’s ValuePartner Program Portal was designed by TreeHouse Interactive, which has delivered similar partner and deal registration portals for Quantum, Network Appliance, Pillar Data and others.
“Abrevity’s partner portal is on a par with virtually any storage industry leader,” says Erich Flynn, TreeHouse Interactive’s CEO. “It’s a comprehensive site where prospective resellers have all the tools they need to successfully sell Abrevity products. It features automated online applications and approvals, deal registration and access to all the sales and marketing tools partners will need.”
Abrevity offers the first and only fully-featured Information Classification and Management solutions starting at below $2,500 per terabyte. Offering such advanced features as Windows and UNIX search, automated file tagging, content extraction, pattern recognition and policy management with file stubbing & tracking, Abrevity’s FileData Classifier for SMBs and FileData Manager for enterprises are the only solutions not debilitated by traditional relational database or enterprise search technologies.
"FileData Classifier’s granular visibility creates an attainable opportunity for smaller organizations to put true, policy-based data management in place," said Laura DuBois, research director for IDC Storage Software. "FileData Classifier allows these firms for the first time to affordably implement compliance archiving, information security, legal discovery, intelligent backup and ILM."
ABOUT Abrevity
Abrevity is Silicon Valley’s leading innovator of Information Value ManagementTM (IVM) software technology. Abrevity has designed a new data model that offers orders of magnitude better scalability, flexibility, visibility and affordability versus solutions debilitated by traditional text search or relational database technologies. Provided as standalone applications or easily integrated by OEMs, Abrevity’s software solutions start at below $2,500 per terabyte and are the only Information Classification and Management (ICM) solutions suitable for Small to Medium Businesses (SMB) through Fortune 500 enterprises.